SEMA 2016: The Photos

SEMA 2016 has officially come to an end. To keep my words short, it was an unforgettable event! Celebrating 50 years, the SEMA Show was packed full of hand crafted builds, amazing new products, and lots of engagement from the crowd. You know that when you go to SEMA you will be overwhelmed with halls and halls of just plain awesomeness.

This is my experience: SEMA 2016 through the lens of Senior Photography Editor, Hans Marquez!


Vossen is known for having awesome marketing strategies that engage the automotive community! Topping last year’s Vossen Sky Lounge, where they unveiled their collaboration with Work Wheels, was the Private Gallery. Vossen looked to get back to the Main Show Floor in 2016 but maintain private feel that the Sky Lounge brought. They accomplished that feel this year’s booth.

The Private Gallery immediately caught the attention of the crowd as from the outside, it was a closed off booth with an entrance and an exit. Walking through the entrance and down the hall into the main booth was a walk down memory lane. The walls showcased a year by year history of Vossen and it’s mile stones. Along with the history, guest were encouraged to sign their names to add to the celebration.

Once in the main booth, you walked into a 360 view of their wheels along with some new interactive software. The Vossen [...]

On Thursday Matt Haugen from Street Standard stopped by the Car Street Journal conference room at Sema.  Matt has been attending Sema for 8 years, and for 7 of those years he has had one of his cars in the Sema show.  Matt got into working on cars with his dad when he was young.  Helping work on Hot Rods and such at home.  Matt’s first Sema he brought his Toyota Tundra.  Years later Matt was thinking about starting his own business and build some bad-ass cars. With the help from Cory Hosford, they came up with Street Standard.  Street Standard is a car performance go to shop.  They can get anything from body kits from Liberty Walk and Rocket Bunny down to Wilwood Brakes.  Matt has 2 personal cars here at Sema this year. Which are a 1 of 1 Liberty Walk Lamborghini and a Rocket Bunny Nissan 350z.

With all the new products that are out Motormood came out with something and entertaining, the CarMoji!  Going with the trending emojis that are used on our phones… Motormood decided to bring it to life with these light up emojis for your car.

ESE Industries, a group of designers and engineers that love carbon fiber, came to The SEMA Show with the E1 full carbon fiber wheel.

These wheels starting at a mere 11 lbs per wheel are significantly lighter than any light weight metal wheel.  Since the weight has been lifted from the wheel that means improved rotational inertia.  Faster acceleration and better braking with less rotational mass.  Less rotational mass means less horsepower being robbed from the wheels and given back to the driver.  The E1 are rated for a 3850 LB axle car.

Each year I cant help but feel a bit nostalgic as SEMA rolls around. For those who either know me or have been following my work on Car Street Journal, you know I’ve been doing automotive things for a long time. What you probably didn’t know is that it all kind of started here at SEMA.

Prior to my first trip to SEMA, Car Street Journal was a hobby of sorts. I thought I knew I wanted to get into journalism but like many other young people I really wasn’t sure until I found myself surrounded by beautiful cars, insane builds and I had burned like a million calories running across the convention center. I remember coming home from that trip and thinking “This is it, this is what I want to do with my life. Automotive journalism is for me.”

Within two weeks of my first SEMA experience I had quit my “daily job” [...]

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