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High Heels and Horsepower: Maserati Going in for the Kill

High Heels and Horsepower: Maserati Going in for the Kill

By Nicole Ellan James

After that chilling Superbowl commercial earlier this year, I have been obsessed with all things Maserati. Sure I enjoyed them before, but with all their recent changes… Things are looking very good for Maserati and I have a new found love for them.

Driving sports cars my entire life, I am ready for a four-door as I envision getting older and slowing down just a little bit. Or at least being able to car pool more often and comfortably. But lets be real, what single car enthusiast and sports car fanatic would trad in their baby for four-doors-of-lame? None. And while I don’t plan on trading in Marilyn any time soon,  Maserati becomes more and more appealing every day. With the shift they have made from being a sports car company to a manufacturer of high-end family transportation demand for these gorgeous Italian cars is increasing.


Not only does Maserati have the new Quattroporte on the market, but now it’s got the Ghibli sedan as well and the Levante crossover on its way. In order to satisfy the many anxious customers, Maserati is reportedly set to boost production of both its Quattroporte and Ghibli sedans by 20 percent by this September. That will be an increase of about 750 to 900 cars per week. Maserati’s orders will likely increase to about 40,000 cars this year alone – more than double of 2013’s sales. Maserati is shifting more workers to its assembly plant in the Turinese Suburn of Grugliasco (where the QP and Ghibli are made).

Last month, Maserati sold over 3,000 cars, and it doesn’t look like they are about to slow down.

So who’s buying Maserati’s these days? Sadly not me.. At least not yet…  But typically it’s people who are looking for a BMW, Audi and Mercedes-Benz alternative. What gives the car another competitive edge is that Maserati, particularly the Ghibli, is sold for a reasonable price, beginning at just over $66,000. The Quattroporte, while not cheap at $102,500, is still a solid value considering its direct competitors.

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