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SEMA 2015: Mickey Thompson and Roush

[dropcap style=”style1″]T[/dropcap]hursday November 5th 2015, activity at the Mickey Thomson booth at SEMA was booming. Energy was high with the crowd as they had the opportunity to meet with Brian Deegan for posters and autographs. The big announcement, however, was the partnership between Mickey Thompson and Roush with the new Roush F-150.

Featuring a Mickey Thompson wheel and tire package, the new Roush F-150 garnishes the right amount of aggressive, in your face attention. Beginning with the co-branded Roush M/T Metal series 20 inch wheel, eight spoke matte black designed specifically for the Roush F-150. Those wheels are then garnished with 20 inch Mickey Thompson Baja ATZ P3 all terrain tires. Featuring Mickey Thompson’s T4 chip-resistant compound, these tires are not only tough enough to handle everything thrown their way, but are also comfortable on the street.

Most importantly, Mickey Thompson’s further collaboration with Roush resulting with this Roush F-150 solidifies their relationship together as companies. “Mickey Thompson products reflect what the ROUSH brand is all about, and we are excited about how this F-150 looks and performs with this impressive tire and wheel package.”  We can expect to see some great things between the two companies in the future and some exciting products from them on the market. In the end, it’s a winning relationship for everyone.

Photography by Matthew Fink

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