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On Thursday Matt Haugen from Street Standard stopped by the Car Street Journal conference room at Sema.  Matt has been attending Sema for 8 years, and for 7 of those years he has had one of his cars in the Sema show.  Matt got into working on cars with his dad when he was young.  Helping work on Hot Rods and such at home.  Matt’s first Sema he brought his Toyota Tundra.  Years later Matt was thinking about starting his own business and build some bad-ass cars. With the help from Cory Hosford, they came up with Street Standard.  Street Standard is a car performance go to shop.  They can get anything from body kits from Liberty Walk and Rocket Bunny down to Wilwood Brakes.  Matt has 2 personal cars here at Sema this year. Which are a 1 of 1 Liberty Walk Lamborghini and a Rocket Bunny Nissan 350z.

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Javier C

A dynamic display of pure automotive AWESOMENESS, SEMA overwhelms the child within.   We took a moment to take it all in the best we could.  After getting over the initial “wow…”  we found our way to the central hall, the home to many of the big players in the aftermarket industry such as: AEM, Wilwood, KSport, Brembo.


Once you step into the halls all sense of time gets thrown out the window.  Booth after booths, vendor after vendor the endless aisles of passionate innovations seem to never end.  With day 1 in session we took to quickly scouting and taking photos of what caught our eye.  So we leave these few teasers to lead into SEMA Day: 2.

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